FSG & Disclaimer

The financial services referred to in this financial services guide (FSG) are offered by Equity Story Pty Ltd (Equity Story)

This FSG sets out the services that we can offer you. It is designed to assist you in deciding whether to use any of those services and contains important information about:

  • The services we offer you.
  • How we are paid.
  • Our internal and external dispute resolution procedures and how you can access them.
  • Arrangements we have in place to compensate clients for losses.

From when does this FSG apply?

This FSG applies from 22nd November 2010 and remains valid unless a further FSG is issued to replace it. We may give you a supplementary FSG. It will not replace this FSG but will cover services not covered by this FSG.

How can you instruct us?

You can contact us to give us instructions by post, phone, or email on the contact number or details at the bottom of this FSG. 

Who is responsible for the financial services provided?

Equity Story is responsible for the financial services that will be provided to you, including the distribution of this FSG. Equity Story holds a current Australian Financial Services License no: 343937. The contact details for Equity Story are at the bottom of this letterhead.

What kinds of financial services are you authorised to provide to me and what kinds of  financial product/s do those services relate to?

Equity Story is authorised to provide general securities advice to retail clients. 

Will I receive tailored advice?

We only provide General Advice to our Retail Clients*. General Advice does not take into account your particular needs and requirements and you should consider the appropriateness of this advice to your circumstances prior to acting upon it. 

What information do you maintain in my file?

We are committed to implementing and promoting a privacy policy, which will ensure the privacy and security of your personal information. A copy of our privacy policy is available on request. A copy is also available on our website, www.equitystory.com.au/privacy-policy

How will I pay for the services provided?

Services are provided as either:

A monthly subscription

An annual subscription

A multi-year subscription

A one off events/ service

Payment is accepted by credit card (Payment gateway provided by Online Payments Platform | Payment Gateway | Eway Australia), or via direct deposit into Equity Story’s business bank account (Westpac)

What should I do if  I have a complaint?

A copy of our complaints management policy is available on request. A copy is also available on our website: www.equitystory.com.au//wp-content/uploads/2021/11/Complaints-Management-Policy.pdf

Contact us and tell us about your complaint. We will do our best to resolve it quickly.

Equity Story is a member of the Australian Financial Complaints Authority (AFCA). If your complaint cannot be resolved to your satisfaction by us you have the right to refer the matter to AFCA. AFCA can be contacted at Australian Financial Complaints Authority Limited, GPO Box 3, Melbourne VIC 3001 on 1800 931 678, fax 03 9613 6399, email info@afca.org.au or website https://www.afca.org.au/.

Does the business have Insurance in place?

Equity Story has a professional indemnity insurance policy (PI policy) in place. 

Electronic Delivery of Disclosure Notices

Please note that we may at times provide correspondence and disclosure notices (including Financial Services Guides and Product Disclosure Statements) to you electronically, via email or links to websites etc. If you have provided your email address to Us we may use that email address for correspondence and disclosure notices. Should you not wish to be sent disclosure documents electronically please advise us and we will update our records accordingly.

Contact Agreement 

To ensure that we provide you with appropriate products and services, you agree to us calling you to discuss any new products and services. If you do not wish to receive such calls please advise us and we will place you on our Do Not Call Register.

Any questions? 

If you have any further questions about the financial services Equity Story provides, please contact us. Please retain this document for your reference and any future dealings with Equity Story.

*Retail Clients Under the Corporations Act 2001 (The Act) Retail Clients are provided with additional protection from other clients. Some of the information in this FSG only applies to Retail Clients and it is important that you understand if you are covered by the additional protection provided

Equity Story Pty Ltd

ABN: 94 127 714 998

AFSL: 343 937

(02) 9907 9562


44 North Fort Road, Barracks Precinct, Manly NSW 2095



Equity Story is the holder of Australian Financial Services License number 343937.

We have made every effort to ensure the information, material, views and recommendations (Information) expressed on our website are accurate and correct. Our research has been obtained from sources which we believe to be reliable and accurate at the time of publication.

The Information expressed on our website should not be relied upon as a substitute for obtaining independent advice or exercise of judgement. Before acting on our advice, consider the appropriateness of the advice, having regard to your own objectives, financial situation and needs. You should always discuss the merits of the Information on our website with your financial planner or advisor and obtain tailored advice suitable to your specific circumstances.

Any observations or advice contained on our website should only be acted on if you have a clear understanding of the risks of making decisions in fast moving and sometimes unpredictable market conditions. We cannot guarantee a return of capital or market value in relation to securities. There are risks associated with any investment in securities which may result in loss of income and/or capital invested. Except to the extent permitted by law, we do not accept liability for any loss or damage arising from the use of or reliance upon any information, material, views or recommendations on our website whether or not caused by any negligent act or omission. Our management and staff may or may not acquire or deal in marketable securities in a manner which is consistent with or contrary to recommendations published on our website.

If any advice on our website relates to the acquisition or possible acquisition of a financial product in respect of which there is a Product Disclosure Statement, then you should obtain that Product Disclosure Statement for that financial product and consider it carefully, before making a decision about whether to acquire the financial product.

Limitation of Liability

Equity Story will not be liable for any lost profits, lost savings, or any other damages or losses resulting from or caused by the use of the website or its content, including your use or inability to use the Service; any errors, omissions or defects in the content; or any interruptions, delays in transmission, computer viruses or any other problems you experience due to causes beyond our control.

Links to third party external websites

Our website may contain links to other third party websites and services. The fact that we link to a website or service is not an endorsement, authorisation or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites or services and accept no responsibility for their use or content. We will not be held liable in any way to you or to any third party or to any other person who may receive information from the website or to any other person whatsoever, for any delays, inaccuracies, errors or omissions or in the transmission or delivery of all or any part thereof or for any damages arising or occasioned thereby. For more information about third party websites and services, please read their terms and conditions and privacy policy.


Some information, content and services (Content) within this website are protected by copyright and other intellectual property laws. The Content is owned by Equity Story and its affiliates. The Content is intended for personal use only. You may not reproduce, modify, re-post, distribute, license, store or otherwise use any portion of the Content for any purpose without the written consent of Equity Story.

Access to the website

Availability and access to the website may be interfered with by numerous factors, including those outside our control. We will use reasonable efforts to maintain an uninterrupted website, however we do not warrant, represent or guarantee that your access to the website will be continuous, error-free, uninterrupted, timely, virus free or secure or that defects will be corrected.


Equity Story reserves the right at its discretion to change these Terms and will notify users of any such changes online. Your continued use of our website after the posting of any amended Terms shall constitute your agreement to be bound by any such changes.

You agree that these Terms will be governed by and construed in accordance with the laws of the State of New South Wales Australia.

If you do not agree to the Terms stated above or to any changes we may make from time to time, please exit immediately.

There may be circumstances whereby Equity Story Pty Ltd and/or its directors, associates, employees or representatives will hold, buy and/or sell equities and/or managed investment schemes recommended by Equity Story to trialists of Equity Story & subscribers to ‘Trader 5’, ‘Trader Pro’ and ‘Trader X’ Equity Story memberships, at differing times and price points.

Equity Story advisors provide services to Boutique Capital Pty Ltd. There may be circumstances whereby Boutique Capital Pty Ltd will hold, buy and/or sell equities and/or managed investment schemes recommended by Equity Story to trialists of Equity Story & subscribers to ‘Trader 5’, ‘Trader Pro’ and ‘Trader X’ Equity Story memberships, at differing times and price points.